DocumentationProject Intelligence

Company Intelligence

Create source-backed briefings on companies, markets, competitors, and accounts.

The Use Case

Company and market research often requires a mix of public evidence and private context. Deep Notebook can gather that material into a report that explains what changed, why it matters, and where the evidence is weak.

Example Brief

"Build a company intelligence brief on Figma for an enterprise software investor. Cover product strategy, monetization, enterprise adoption, competitive pressure, hiring signals, ecosystem partnerships, and risks. Use recent primary sources where possible and cite claims."

Useful Sources

  • •Company websites, blogs, docs, changelogs, and pricing pages
  • •Earnings calls, filings, investor presentations, and transcripts
  • •Customer reviews, community posts, and developer forums
  • •Job postings and hiring pages
  • •Uploaded notes, spreadsheets, CRM data, and prior memos
  • •Connected systems such as Drive, Slack, GitHub, Linear, or Notion

Strong Outputs

Ask for a report structure that matches the job:

  • •Executive summary
  • •Key findings
  • •Evidence table
  • •Competitive comparison
  • •Risks and counterarguments
  • •Open questions
  • •Source list

Tips

Name the audience. A briefing for an investor, sales lead, product strategist, or researcher should emphasize different evidence.

Set recency expectations. If current changes matter, ask for recent sources and have the report call out source dates.

Ask for source confidence. Good research should show which claims are well-supported and which are directional.